The
Audit

You own the best built site in South Florida IT. It is invisible to 27,100 buyers a month. That gap is the opportunity.

WheelHouse IT gets an estimated 40 times your organic traffic on a site that scores 44 on Lighthouse. Yours scores 84.

• 01

  Per-page titles, shipped this week

  Every page except the blog and the privacy policy was serving the same title and the same description, which made the vCISO, incident response and healthcare pages identical to Google in a search result. Each page now carries its own title, written to the service it covers, so the vCISO and incident response pages read as their own result. Per-page descriptions follow in the same pass. Verified across the full site: 34 pages, 34 unique titles, no duplicates, with the service pages now reading as their own result. This was the single largest item on the Core SEO score.

• 02

  Sitemap, robots.txt and canonical tags shipped this week

  All three went live on September 8 and the sitemap is submitted in Search Console. The canonical tag is how each page claims its own URL, which mattered here because Search Console was showing the old trailing-slash addresses for the data center, cyber security and contact pages collecting impressions alongside the new ones. Every page now declares one address, and the sitemap lists the same one, so the two versions merge as Google recrawls.

• 03

  Launch cleanup, completed: the old site's URLs now redirect, and the four internal links land

  Until September 8 the previous site's URLs for about, contact, capital, healthcare, manufacturing, cloud service provider, the D.O.M.E. methodology and seven others returned 404 not found. Google still has them in its index, and other sites still link to them: we found external links pointing at the old gift card and history pages that are now dead. A 301 redirect map from every old URL to its new equivalent recovers that authority. Separately, the new site itself links to /services/vciso, /services/managed-services and /service/dome-methodology, none of which exist. Those four links appear on the about, cloud, cyber security, data center, industries and voice pages. Both items shipped on September 8: 21 old addresses now redirect permanently to their new equivalents, and the four links resolve.

• 04

  Schema markup has not been added yet

  The site ships no schema markup today. There is no Organization record with your name, logo, address and phone, no Service records for the nine services, no LocalBusiness record placing you in Miami, no FAQ or breadcrumb markup. Schema is the layer both Google and the AI assistants read first when deciding what a company is and where it operates. WheelHouse and Miles ship it, which is part of why ChatGPT reaches for them. It is a day of work on a Next.js site.

• 05

  No page targets a term anyone searches

  The service pages are well written and 630 to 1,200 words each, but they are written to describe, not to be found. The words managed IT services, IT support, Miami and South Florida do not appear in a single title or heading. The only location signal on the entire site is the street address in the footer. A keyword map assigning one primary term to each of the 31 pages, then rewriting the title, H1 and opening paragraph to match, is how a page starts competing for the 390 monthly searches for managed IT in Miami instead of zero.

• 06

  Inner pages now serve from the edge cache, fixed September 8

  The homepage always answered in a quarter of a second because it was served from the edge. Until this week the other 30 pages were rendered fresh on every request: Lighthouse measured the vCISO page's server response at 2.7 seconds, which pushed its largest paint to 7.2 seconds even though its blocking time was 10 milliseconds and its layout shift effectively zero. The code was fast. The page was waiting on the content system. As of September 8 every page is pre-built and cached with an hourly refresh, and the vCISO page answers in 0.25 seconds, the same as the homepage. What remains is image tuning: 168 images without alt text, 173 without declared dimensions, and the Adobe Fonts stylesheet in the render path.

• 07

  The blog is empty and there is no proof of expertise on the site

  The blog page says No posts found. There are no case studies, no author names, no certifications listed with evidence, no client logos with permission, no security advisories. The E-E-A-T score of 50 reflects that. In a category where buyers are handing you their network, expertise has to be visible, and it is also the only way to earn the hundreds of long-tail keywords WheelHouse and Miles rank for. The content program is the long pole in this plan and the reason the plan has an ongoing phase.

• 08

  Shares rendered blank on LinkedIn and email until this week

  Until September 8 there were no Open Graph or Twitter card tags on any page. When Paul or Julie share a page on LinkedIn, or a prospect forwards it in Outlook, the preview shows no image, no title and no description. For a company whose sales motion runs through LinkedIn that was a quiet daily leak. Every page now carries a title, description, address and share image, with a branded default image until each page gets its own.

• 09

  Authority is thin and part of it is spam

  69 referring domains against 230 for Falcon, 637 for WheelHouse and 1,145 for Miles. The strongest link you have is from the Miami Dolphins website. Below the good ones sit a cluster of dofollow links from unrelated sites with the anchor text High Quality Dofollow Backlink, which is the signature of a bought link package at some point in the past. They should be disavowed, and the 28 year old domain deserves a real link program: partner and vendor directories, Microsoft partner listings, industry associations, and local business press.

Week one is mechanical and closes most of the gap in the table. Everything after it is about earning the keywords.